Direct marketing gives the opportunity to promote products and services directly to the customers at an economical price by avoiding middlemen. With prompt service. Direct Marketing ensures the following:
* helps to build good relationships with new customers
* test the appeal of our product or service
* tells the best marketing approaches to reach the target
* provide customers with compelling content where they can share with potential customers which ultimately increase sales.
Improve Customer Loyalty
Direct marketing helps you build direct relationships with your customers. You can personalise promotions, letters and offers to create an immediate link with your customer and increase their personal connection to your business. Many businesses combine direct marketing and customer loyalty strategies to keep and build customer relationships (e.g. by sending birthday cards, discount offers, invites to upcoming sales).
Create new business
When using direct marketing you can communicate directly with your chosen target market and this should give you a better sales success rate than communicating to the mass market, many of whom may not be interested in your products and services.
If you use effective techniques for sourcing and finding new customers, you can generate new customer prospects and grow your sales to new customers.
Direct marketing lets you adapt and respond to the needs of your market, and your business. You can achieve fast and flexible sales results using direct marketing. For example, you could use a direct marketing campaign to:
* boost sales of a particular product
* run out discontinued stock
* renew stale sales figures
* increase customer contacts
* directly follow-up on a promotion.
Word-of-mouth is the most powerful form of marketing. An effective marketing campaign will provide customers with collateral about your business that they can easily share with their friends, colleagues and family. This can generate new leads for your business.
Test and measure your products and sales performance
Direct approaches provide direct feedback. Direct marketing is also a great way to gauge your customers' appetite for your products and trial new products or services.
Increase sales to current and lapsed customers
Most customers welcome contact from familiar business people who make an effort to understand their needs and build a personal relationship. You can increase sales to your existing customers by maintaining reliable customer records and choosing simple, well-planned promotional tactics.
You can also use direct marketing tactics to re-establish relationships with customers who haven't returned to your business in a while. Approaching lapsed customers is an opportunity to rekindle sales, keep your customer records accurate, and find out why your customers move on.